Press Releases…
Kobie Wins Two Communicator Awards for Outstanding Marketing Communications
July 19, 2010 - Kobie Marketing, a leading loyalty marketing and technology agency, today announced it won two Communicator Awards of Distinction for its work on the Perks Advantage Web Site and Verizon Business Link Rewards Web Site. The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals...
Groundbreaking Research Reveals Secret to Building a Customer Centric Company
June 14, 2010 - Kobie Marketing, a leading loyalty marketing agency, today announced plans to release its latest research findings on Customer Experience. Detailing a plan to help retailers, banks, and telecommunication providers measure and improve the customer experience, "Implementing and Measuring a Customer Centricity Framework" offers companies a revealing look into their data management practices and provides them with a framework to build a more customer centric organization...
Kobie Marketing Continues Era of Growth with New Director of Strategic Services
March 1, 2010 - Kobie Marketing, a leading loyalty marketing and technology agency, today announced the hiring of Patrick Venker as the company’s new Director of Strategic Services. In this role, Patrick will oversee the company’s Strategic Services division and he will provide leadership to marketing and campaign management. Patrick is joining the Kobie team during an era of unprecedented growth for the innovative loyalty marketing agency...
Kobie’s President Honored as Top Practitioner in the Loyalty Marketing Industry
February 1, 2010 - Kobie Marketing, a leading loyalty marketing and technology agency, today announced President, Michael Hemsey, was named as one of 30 leading practitioners in the loyalty marketing industry. The Motivation Show, a leading loyalty marketing association, designated the honor. As a top practitioner, Hemsey has been asked to serve on the Motivation Show’s 2010 Conference Advisory Board...
Kobie Launches Online Mall with Discounted Gift Cards to Top Brand Retailers
January 11, 2010 - Kobie Marketing, a leading loyalty marketing and technology agency, today announced the launch of its Gift Card Gallery (SM). Kobie’s new product features an innovative online mall that offers discounted gift cards to top brand retailers. The mall serves as a stand-alone rewards solution or as an additional benefit to an existing program. Verizon, one of Kobie’s clients, was the first to launch the Gift Card Gallery (SM) to nine million of its online customers this week...
Kobie Marketing Wins Three Summit International Awards for Marketing Effectiveness
December 17, 2009 - Kobie Marketing’s Perks Advantage web site, Verizon Business Link Rewards postcard, and FairPoint Communications Business Rewards statement each won a 2009 Summit Marketing Effectiveness Award. The award honors marketing communications that change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs and demonstrate exceptional marketing effectiveness...
Kobie Marketing Wins Eight Davey Awards for Outstanding Marketing Communications for Top Brands
November 15, 2009 - Kobie Marketing, a leading loyalty marketing and technology agency, today announced it won eight 2009 Davey International Awards for outstanding marketing communications for Verizon, Bank of America and FairPoint Communications. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best firms, agencies and companies worldwide that derive their strength from brilliant and effective marketing campaigns, rather than big budgets...
Kobie Marketing and Radiance Rewards Launch Joint Venture to Address National Health Care Crisis
August 7, 2009 - Kobie Marketing, a leading loyalty marketing and technology agency and Radiance Rewards, LLC, an active lifestyle media firm recently formed a joint venture in response to President Obama’s call to solve the National Health Care Crisis. The new venture, the Sweat Equity Network (SEN), seeks to reduce spiraling healthcare costs by rewarding people for healthy behaviors and is a proactive approach to preventive healthcare management...
Kobie Marketing Announces Strategic Partnership with Flagstar Bank
June 2, 2009 - Kobie Marketing, a leading loyalty marketing agency, recently partnered with Flagstar Bank to launch Flagstar Rewards. The program was launched March 2009 on Kobie’s Alchemy rewards platform and offers targeted incentives, including points pooling, flexible travel options and experiential rewards. Kobie was chosen because of its innovative technology and expertise in designing customer retention programs for Bank of America and RBC Bank, among many others...
May 11, 2009 - In today’s economy, businesses that rely on loyal patronage need a distinct competitive advantage in order to retain current customers and acquire new ones. Implementing Payment Information Valued-Added Services (PIVAS) has become a key way for loyalty program providers to understand and leverage customers’ payment information to their benefit...
Kobie Marketing Joins Loyalty 360 as Gold Member
April 28, 2009 - Loyalty 360, the Loyalty Marketer’s Association, today announced Kobie Marketing, an award-winning loyalty marketing and technology firm, has joined as a Gold Member....
Kobie Marketing Wins Verizon Supplier Excellence Award
March 16, 2009 - Kobie Marketing, an award-winning loyalty marketing agency, today announced it was selected as one of the winners of Verizon's 2008 Supplier Excellence Award...
Kobie Continues Era of Growth with Consulting Practice Leader
February 9, 2009 - Kobie Marketing, a leading loyalty marketing agency, today announced the hiring of Carlos Dunlap as the company’s new Practice Director of Loyalty Consulting. In this role, Carlos will oversee the company’s loyalty consulting practice and he will provide strategic leadership to new business development initiatives. Carlos is joining the Kobie team during an era of unprecedented growth for the innovative loyalty-marketing agency...
Kobie Marketing Launches Industry-Leading Loyalty Platform with RBC Rewards
January 27, 2009 - Kobie Marketing, a leading loyalty marketing agency, recently released Alchemy, its next generation loyalty technology platform. Alchemy is the latest release of Kobie’s proprietary eTRMS platform, which was first developed over a decade ago...
Kobie Marketing Becomes Finalist in DMA 2008 ECHO Awards
January 5, 2009 - Kobie Marketing’s direct mail campaign for Verizon Business Link Rewards was nominated to receive the DMA’s prestigious 2008 International ECHO Award. The award honors the world’s best direct marketing campaigns which demonstrate exceptional marketing strategies, creative efforts, and that deliver outstanding results...
