Patrick Venker

Director of Strategic Services

As Director of Strategic Services, Venker is responsible for directing Kobie’s Strategic Services division and provides leadership to marketing and campaign management.

Venker brings a wealth of experience to his role. Prior to joining Kobie Marketing, he spent the past 20 years cultivating a rich background in analytics, loyalty shopper card marketing, household panel studies, direct marketing, customer segmentation, campaign measurement, and strategic marketing through several key posts. Most recently, Venker was Vice President, Group Client Director at The Nielsen Company where he managed an analytical team for Coca Cola North America. He also spent 17 years at Catalina Marketing and served as Vice President, Analytical Services where he built the Analytics department from inception to over 40 employees. During his tenure, he worked with several Fortune 500 clients, including Proctor & Gamble, Nestle, Coca Cola, General Mills, ConAgra, Unilever, Target, Safeway, Tyson, Ralston Purina, MCI Communications, Maritz and Campbells.

Venker holds an MBA from Southern Illinois University – Edwardsville and a BS in Finance from the University of Florida. Venker has overseen several international expansion efforts in Japan, Italy and France and is a proven thought leader who has developed numerous behavior-based analytic studies and consulted with several distinguished research companies, including Nielsen, IRI, and MMA.