Carlos Dunlap

Practice Director of Loyalty Consulting

Carlos brings a wealth of experience to his new role. Prior to joining Kobie Marketing, he spent the past 16 years cultivating a rich background in loyalty consulting, customer engagement strategies, direct marketing, business development, customer acquisition, customer retention, customer loyalty and strategic marketing through several key posts.

Most recently, Carlos was a senior executive at Maritz Loyalty Marketing, where over the past seven years he held the positions of VP of Solution Design and Strategic Consulting, VP of Business Intelligence and VP of Strategic Services. Since 1993, he has established and maintained relationships with marketing leaders for several Fortune 500 clients, including Bank of America, Coke, Symantec, McDonald‘s, IBM, Jiffy Lube, American Express, Walt Disney, Sam‘s Club, Nestlé-Purina, Kimberly-Clark, AAFES, Wells Fargo, The UPS Store, Syngenta, Washington Mutual, Circuit City, SBC, USA Mobility, Motorola, AT&T, and Sprint.

A graduate of Southern Illinois University – Edwardsville, Carlos developed Maritz‘ Strategic Consulting Process and Methodology and also oversaw its evolution into the process that is currently used today.

Carlos is a proven thought leader who has authored dozens of articles on the loyalty marketing discipline; been featured in numerous publications - Wall Street Journal, USA Today, Targeting Magazine, American Banker and Wise Marketer; featured on the Today Show; and spoken at many conferences and events - Thompson‘s Card Forum, Frost & Sullivan, North American Conference on Customer Management, National Retail Federation, and Retail Banking Conferences.