Our Right Brain Loves Our Left Brain

Our award-winning creative team marries strategy and analytics with best practices in direct mail, interactive, and SMS to produce highly effective loyalty marketing campaigns that consistently deliver response rates well above industry standards.

Our loyalty communications planning ensures you effectively engage members across multiple channels and touch-points. Through contact optimization, you deliver relevant messages at the right time, through the right channel and to the right customers.

Kobie’s Strategic Services group combines analytics with loyalty communications planning, then partners with our Creative team to produce comprehensive loyalty program engagement strategies for our clients. We call this the Yin and Yang of loyalty marketing – the perfect combination of analytics and creative.

Kobie’s Strategic Services ensure:

• Predictive metrics identify:

o Who to touch

o When to reach them

o How to reach them

• Loyalty marketing efforts optimize through:

o Seamless integration of strategy, analytics, and creative efforts

o Targeted campaign offers

o Customized measurement plans

o Contact optimization to fine tune your campaign

Whether you need help with one campaign or a stream of communications designed to deliver an exceptional response, contact one of our loyalty marketing experts for a FREE loyalty communications planning or customer retention program assessment.