Customer Loyalty Program? Channel Program? Employee Incentive Program? How Do I Know What I Need?
Loyalty marketing programs take many forms. And, Kobie has experience implementing each and every one.
A customer loyalty program is designed to drive long-term customer activity and performance, through either a reduction in customer churn, an increase in your share of the customer’s spending, or both.
In the B2B arena, incentive programs are often referred to as channel incentive or employee incentive programs. These programs are typically focused on the sales force, and are used to:
• Achieve specific sales goals
• Drive trial of new products
• Encourage top performers to improve their results
• Stimulate lower performers to move up the ladder
On the B2C side, customer incentive programs are often referred to as sales promotions. Here, the goal may be to:
• Encourage product trial
• Stimulate repeat purchasing
• Gather customer data
• Support new product launches
• Drive traffic to your store, Web site, or brand
You can trust Kobie to stay on top of the latest trends and innovations in customer loyalty marketing while providing you with a full array of services.
If you’re ready to start talking about your next customer loyalty, channel, or employee or customer incentive effort, we’re ready to listen. Contact our loyalty marketing and retention experts for a FREE loyalty marketing or incentive program assessment.
