The Challenge:

AAA was experiencing a decline in renewal membership among its younger customers. Kobie was challenged to create a new, fresh direct mail campaign using contemporary images and styles to appeal to a younger audience.

The Solution:

Working within AAA’s printing specifications, Kobie developed an attractive direct mail piece emphasizing how the benefits of membership outweighed the cost of renewal.

The Result:

Results indicated that the new direct mail campaign outperformed the control within the target audience. The successful customer retention campaign was rolled out to help acquire the elusive young driver.

For a FREE customer retention program assessment, contact one of our customer retention program specialists.