The Challenge:

The Edvance MasterCard, a product of Advanta Corporation, was marketed to parents and grandparents of young children, offering cardholders a $50 savings bond for every $2500 purchased with the card. Advanta called on Kobie Marketing to help expand and strengthen the customer retention program. The assignment: provide additional cardholder value, increase customer retention, add significant new cardholders, and generate additional card usage and revenue.

The Solution:

Kobie-created a loyalty reward platform that offered cardholders the chance to choose from a range of unusual, hard-to-find educational toys and games designed for children under 12. This customer retention strategy helped cement the cardholder-provider relationship, which in turn generated higher incremental card usage and additional revenues.

To create this highly-customized loyalty reward catalog, Kobie conducted in-depth research to find products that fit its criteria: unique items, not widely available, with high educational and entertainment appeal. Kobie then negotiated prices on selected products, and managed the entire fulfillment process.

Vendor sourcing, purchase agreements, fulfillment, creative - Kobie handled it all, demonstrating its expertise in developing and managing promotions targeting specific age groups.

The Result:

The results were staggering. The customer retention program met and exceeded all expectations. Kobie delivered on its promise to help Advanta increase customer retention and acquisition through a world class customer loyalty program. For a FREE customer loyalty or customer retention program assessment, contact one of our customer retention experts.