The Challenge:

AMC Theatres®, a leading entertainment company created MovieWatcher, the industry's first loyalty rewards program in 1990. Looking to revamp and revitalize their loyalty program-and the accompanying technology that runs it, as well as the member experience, Kobie was hired. AMC Stubs was born.

Kobie's task was complex and multi-pronged. We developed a solution to help AMC reach millions of active members within a year, while achieving incremental guest visits and significant incremental revenue.

AMC was looking for a program that offset costs, while rewarding customer behavior online, at the box office and at the concession point of sale, in real-time. Kobie's goal was to extend guests perception of AMC as a provider of excellent customer experience and exceptional service.

The Solution:

We transitioned AMC's 20-year old rewards program, MovieWatcher into Stubs, an innovative, cutting edge, real-time POS integrated solution that leverages social media, mobile, and user-generated content.

We migrated AMC's current, complicated legacy Loyalty Management System structure to Kobie's proprietary Alchemy Platform, the best-in-class loyalty technology platform. In addition, we offered a user-centric suite of solutions to enhance AMC's operational excellence through open interfaces, existing POS system, and a consumer and program Website.

Our team of experts simultaneously retired the MovieWatcher program while market testing the new Stubs reward program to guests within select nationwide theaters. In addition, we created an interface to manage guest data that is accessible in theaters and customer service centers. We captured key member data, including preferences, demographics, and the POS experience in order to build on future phases of the Stubs program. And finally, we increased member engagement, and program and brand awareness.

The first phase of the AMC Stubs program was launched in 358 theaters in the U.S. and Canada this March. Members enjoy an enhanced theater experience with multiple benefits including:

• $10 AMC Stubs Reward for every $100 spent

• Free upgrades on concessions any day, anytime

• Online ticket purchase fees waived

• Access to online ticket stub collection

The Result:

Since the program launch is so recent, it is too early for results. They will be posted soon – so please check back.

For a FREE customer retention and loyalty program assessment, contact one of our customer loyalty and retention experts today.