The Challenge:

How do you stimulate the usage of a new Star Wars-themed credit card in a highly competitive marketplace that is saturated with affinity cards, and, in addition provide Star Wars fanatics with unique incentives to increase spending and create additional brand loyalty?

The Solution:

Kobie created a unique customer loyalty platform, Galactic Rewards, for Star Wars fanatics that included highly customized rewards, customized member Website access, communications, offers, and more.

Through the customer loyalty reward program, customers receive points for dollars spent on their credit card, which can be redeemed for an exciting and unique array of Star Wars merchandise.

The Result:

Shortly after its launch, Galactic Rewards program enrollment was out of this world. The site received accolades from the client and members alike.

In addition, the program creative has received numerous industry awards. Cardholder acquisition, usage and customer retention have consistently exceeded expectations.

For a FREE customer rewards program or loyalty platform assessment, contact one of our customer loyalty specialists.