Loyalty Management and the Alchemy Platform
Whether it’s for a B2B, B2E or a B2C customer loyalty program, Alchemy is central to the delivery of any loyalty marketing solution, and it provides the technological infrastructure that powers all of Kobie Marketing’s clients. We have experience integrating Alchemy’s core loyalty points processing engine across nearly every industry vertical, including banking and financial Services, telecommunications, retail, travel, hospitality, gaming, and social communities.
Alchemy provides a complete set of loyalty management services for automation of customer loyalty applications: installation and deployment of a solution for a particular client according to the chosen strategy and cost options, configuration of loyalty marketing campaigns and redemption rules, support for both batch - asynchronous and on-demand processing of client data and requests, access points as defined by the enterprise application standards: web interface, web services, ftp/file server, messaging, etc.
Alchemy' loyalty management services can be divided into five components:
• Data Extracts - Data can be extracted from the system for distribution to your enterprise platforms, suppliers, or any other desired destination.
Examples include rewards information, POS data, account and program fees, and point liability extracts for financial reporting.
• ETL Processes - Whether communicating to a single system or a cloud of multiple systems such as credit processors, billing systems, CRM platforms, or ERP systems, data must be extracted, transformed, and loaded into any loyalty marketing solution to be useful. At the most basic level, typical data extracts contain raw account and transaction data.
The Alchemy loyalty platform can integrate with any number of external data warehouses, including credit bureau, payment information, demographic repositories, and geographic providers, in addition to loading SKU level data for merchant and manufacturer programs, to build a 360-degree view of your customers.
• Easy Administrative Control - Why write code if you can configure your program online? Our modular approach to code design makes loyalty management and administrative tasks easy. Alchemy “administrators” can create new promotions, change redemption items, and manage reports on-demand from our feature-rich dashboards.
Users can view current member activity, configure customer rewards auctions, or build rich survey campaigns, as well as view key performance metrics on-demand.
• Real-Time Integration and Points Processing Engine - This is a key differentiator of the Alchemy loyalty platform. It can integrate within existing IVR and call center technologies, Web sites and Web applications, social networking communities, POS devices…nearly any platform interface and custom decisioning implementation is possible!
Members receive real-time account information, such as redemption and point balances (or any metric applicable to the industry vertical in use), which they can view and redeem online in real-time. Alchemy data can be combined with data from other disparate systems, such as enterprise platforms, to create a holistic view of your member-base, or bring customer data directly into your online customer-facing points of presence.
Contact one of our loyalty management experts for a free demo of this revolutionary new loyalty platform or to receive a FREE loyalty platform assessment.
