Kobie proves it's young at heart with unique Kids in the Know cardholder program

The Edvance Mastercard, a product of Advanta Corporation, was marketed to parents and grandparents of young children, offering cardholders a $50 savings bond for every $2500 purchased with the card. Advanta, since acquired by Fleet Bank, called on Kobie Marketing to help expand and strengthen the program. The assignment: provide additional cardholder value, increase retention, add significant new cardholders, and generate additional card usage and revenue.

The Kobie breakthrough:

Identifying and feeding the target audience's interest in educational development with its creation of Kids In The Know.

Kobie-created mailers offered cardholders the chance to choose from a range of unusual, hard-to-find educational toys and games designed for children under 12. This strategy helped cement the cardholder-provider relationship, which in turn generated higher incremental card usage and additional revenues.

To create the rewards catalog, Kobie conducted in-depth research to find products that fit its criteria: unique items, not widely available, with high educational and entertainment appeal. Kobie then negotiated prices on selected products, researched and selected a fulfillment house, and managed the entire fulfillment process.

Vendor sourcing, purchase agreements, fulfillment, creative - Kobie handled it all, demonstrating its expertise in developing and managing promotions targeting specific age groups.