Branding Takes Center Stage

Prior to merging with Honeywell, Allied Signal was a technology and manufacturing leader in aerospace products, specialty materials and automation and control solutions. Challenged with finding ISO software for their operations and disappointed with the results, Allied developed their own corrective and preventive action software. The software proved to be so impressive that Allied decided to market it to other businesses.

Kobie was called in to develop a brand identity, and “IllumaTech” was born. Kobie’s creative department was responsible for logo and software package design as well as ad and trade show design. Our marketing team developed a successful media campaign leading up to the announcement of IllumaTech at the Annual Quality Congress.