Financial Services
Is relationship banking still alive or is it merely a pipe dream? Bring back loyalty and increase card spend and share of wallet.
Banks and card issuers have been at the forefront of the loyalty explosion. Proprietary bankcard programs, co-branded portfolios, and PLCC are now accompanied by multi-tender loyalty initiatives. Despite these successes there are significant headwinds that banks face. Trust is at an all-time low. The Durbin Amendment made debit card rewards programs challenging to manage if not all together obsolete. With the proliferation of maturing, competing products, how do banks and issuers compete?
After 20 years of experience working with financial services institutions, Kobie knows how to deliver customer connection and increased engagement in an age when financial services firms are forced to overcome nearly impassable obstacles. We’ve successfully transitioned, managed, and enhanced customer loyalty rewards programs for some of the largest banks and top financial brands in the United States and the world.
Build deeper customer relationships, reduce churn, and achieve competitive differentiation through strong data infrastructure, flexible merchandise redemption options and promotions. Gain visibility into customer behavior that brings back the relationship, the banking world has been sorely missing.
Insights
-
Apr 01A Time For Change
Before they’re regulated, credit card issuers need to also consider non-mandated, but essential changes to the structur...
-
Sep 01Thou Shalt Monetize?
…The most recent and relevant example of bottom-line impact and the changing landscape of monetization, and, of course,...
-
Kobie Blogs
Part Three: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
The slogan used to be “there’s an app for that.” But for the banking and financial services industry, it’s not so much an overused expression as it is a statement that raises a funda...
Part Two: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of...
Part One: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times
Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In ...
Kobie Articles
