Turning Fans into Fanatics
By Creating an Exciting Themed Loyalty Program, Kobie Helped Star Wars Credit Card Usage to Take Off
Lucasfilms came to Kobie with a most interesting challenge: to stimulate usage of a new Star Wars-themed credit card in a highly competitive marketplace saturated with affinity cards, plus, provide Star Wars fans with unique incentives to increase spending and create additional brand loyalty.
Kobie created a unique customer loyalty themed platform, Galactic Rewards, for Star Wars fanatics that included highly customized rewards, customized member Website access, communications, offers, and more. Through the program, customers received points for dollars spent on their credit card, which could be redeemed for an exciting and unique array of Star Wars merchandise.
Shortly after its launch, Galactic Rewards program enrollment was out of this world. The site received accolades from the client and members alike. In addition, the themed loyalty program creative has received numerous industry awards. Cardholder acquisition, usage and customer retention have consistently exceeded expectations.