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Rewarding Good Behavior

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Kobie's Groundbreaking Loyalty Program for Sweat Equity Helps Move Millions Toward Better Health

The Challenge:

How do you motivate 100 million people to become healthier? You create a wellness loyalty program that rewards people for getting off the couch.

Sweat Equity Network (SEN) was formed as a healthy living coalition with the goal of driving down health care costs by rewarding individuals with incentives for participating in a variety of physical fitness events. The more you engage in physical activity the more points you will earn, and the healthier you will be.

One of the hurdles associated with this huge goal was finding the right partners to integrate with; to enroll, track, and reward health related activities.

The Solution:

Needing a game changing loyalty platform, SEN chose Kobie to deliver a powerful loyalty experience engine – Kobie Alchemy®. We work in tandem with FitLinxx, KickApps, the Commonwealth Bank of Australia, and a network of international fulfillment providers to make the magic happen.

Kobie extracts and stores data from SEN’s proprietary biometrics monitoring device(s) to translate exercise, challenges, and events into points that are then redeemable for rewards such as active gear, travel, hospitality and a host of others from more than 500 national brands.

Via our Kobie Alchemy® loyalty engine we provide a customized, real-time, scalable integration solution working with social media and biometrics providers for a seamless customer experience. When it comes time to add additional monitoring devices, partners, sponsors and events, we are ready and waiting to help SEN reach their goal of motivating 100 million strong.

The Result:

The SEN loyalty program is currently being piloted at the Commonwealth Bank of Australia (CBA), the largest bank in the land down under. Along with SEN and partners, we are driving increased revenue in the form of increased productivity, sick day decline, and overall reduction in health related costs.