Keeping Customers Connected
With Kobie's Help, Newly Transitioned Customers From Verizon found this Switch to Fairpoint Very Rewarding
When Verizon Communications decided to sell its telephone and Internet services in Maine and New Hampshire to FairPoint Communications, the top priority was to maintain a strong relationship with the small business customers who had been participating in Verizon’s customer loyalty program – Business Link Rewards.
Kobie, which had managed the Verizon Business Link Rewards customer loyalty program for two years, partnered with FairPoint to develop and implement a program for FairPoint’s newly acquired small business customers. A totally new customer loyalty program was created, with current rewards, a fresh Website, and a consistent look and feel for the FairPoint brand. Members were allowed to transfer their existing point balances to the new rewards program, which encouraged their loyalty through the transition period.
The transition was deemed a success! The entire customer loyalty program history was smoothly converted to the FairPoint program platform without a single missed step. We even extended the expiration dates of expiring points during the transition period, which improved the customer experience. Best of all, member participation in FairPoint Rewards continues at a high level.