At Kobie, we practice loyalty marketing with a passion – then write about our learnings. Now you can profit from our experience by downloading our white papers, articles, and presentations. Be sure to check back frequently as we continue to add more.
White Papers
Implementing and Measuring a Customer Centricity Framework
Without a framework to create and ensure a unified customer experience, a company´s best intentions in marketing can have a negative impact. This white paper will help marketers across industries measure their readiness to become customer centric organizations and deliver a differentiated customer experience.
Measurable Success in a Wireless Communications Loyalty Program
This white paper outlines some of the customer retention strategies Kobie Marketing used to help a wireless provider reduce customer churn, increase spend by 35%, and earn a 252% ROI on its customer loyalty reward program.
Kobie Articles
A Grain of Salt
With all the recent press and advertisements announcing the merger of Cartera Commerce and Vesdia, I feel I'd be remiss if I didn't join the discussion and provide some additional perspectives on this news. For reasons which you'll likely surmise, I'm calling these musings "a grain of salt."
A Time for Change?
Carlos Dunlap, Practice Director of Loyalty Consulting, shares his view of the impact new regulations will have on credit card reward programs and changes program managers should implement to make their loyalty programs more customer centric.
Is Client Service Dead?
Chip Hall asks a provocative question - are we engaging clients effectively and positioning their businesses for growth? He discusses the keys to exceptional client service and provides a roadmap to success.
Thou Shalt Monetize?
President, Michael Hemsey, examines the bottom-line impact of post-recession financial legislation on loyalty programs in the banking and credit card industries and discusses the changing landscape of monetization for financial services clients.
Why Should We Care What They Think?
Carlos Dunlap, Practice Director of Loyalty Consulting, provides a maverick view of loyalty reward programs and shakes the status quo by shattering the one-size-fits-all approach to loyalty program management.
Presentations
Best of the Best - Customer Experience
President, Michael Hemsey, takes a provocative look at the best customer experiences across industries and provides a framework for designing a best-in-class customer experience.
Customer Centricity
Carlos Dunlap, Director of Loyalty Consulting, provides a framework to measure and build a more customer centric organization.
Quoted Articles
Eight Ways to Maximize Your Credit Card Rewards Points
Once you have earned all those bonus points from your credit card rewards program, read how to spend them wisely.
How to Start a Customer Rewards Program
Giving something back to your best customers has become a competitive necessity in certain industries. Here's how to keep your best buyers loyal.