Loyalty technology that works for you

In a nutshell...

Kobie’s technology platform – eTRMS – is a proprietary, state-of-the-art marketing system that enables companies to run comprehensive customer loyalty and retention programs. eTRMS satisfies the growing need among almost all businesses to maximize their ongoing relationships with their customers.

Our data management system works with your system

eTRMS has been designed to integrate seamlessly with your system. It employs a Web-based user interface built on a powerful database system that maintains a full customer history detailing all of a customer’s interactions with a company and demographic characteristics. It delivers a wide range of marketing applications for building long term customer relationships including sophisticated retention and frequency (points and rewards) programs, targeted promotions, cross-selling and customer profitability tracking and analysis.

eTRMS was developed by a team that has built some of the country’s most successful customer loyalty and retention systems. The design of this system is based on a number of functional modules, each corresponding to a different customer relationship activity.

Features and benefits:  the short version

This platform has been successfully implemented in a wide number and variety of programs and promotions. This proven system – eTRMS – provides a number of significant features and benefits:

• It is an information-driven, customizable marketing technology system, built on an Oracle-based platform
  
• It captures customer activities in any format and organizes them according to program and client specifications
  
• It is designed for concurrent, multi-channel implementation, including Internet and IVR
  
• It meets all customer relationship requirements, including: loyalty marketing, database marketing, customer service interface, sales promotion and incentives, and customer information integration
• Its highly configurable design provides clients with maximum flexibility across multiple programs or channels

Want to know more about our data management services? 

If you're still thirsty for more information on what eTRMS can do for you, we've assembled a description of its engineering capabilities, as well as the hardware, software, and security infrastructure features of our system. For more details, give us a call at 800-821-7892 and ask to speak with one of our IT experts.