We practice loyalty marketing with a passion
Whitepapers
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May 23Omnichannel Loyalty – Designing the ultimate customer experience
It’s as if it were some kind of secret enchantment: the ability for marketers to connect with their customers in such a...
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Nov 01Implementing and Measuring a Customer Centricity Framework
Without a framework to create and ensure a unified customer experience, a company’s best intentions in marketing can ha...
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Jun 20The Participation Principle: Evaluating The Effect Of Actively Engaged Customers
Loyalty matters. Or, more accurately, a company’s ability to retain its best customers is key to its financial performance....
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Feb 22Too Good to Be True? Measurable Success In a Wireless Communications Loyalty Program
This white paper outlines some of the customer retention strategies Kobie Marketing used to help a wireless provider reduce c...
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Kobie Articles
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Sep 04Frequent Flyer Program Guide & Directory
Airline Information recently interviewed Bram Hechtkopf, VP of Business Development and Marketing for their annual Frequent F...
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Jan 15Where is Loyalty Marketing Headed in 2012?
An Inside Look at Trends Impacting the World of Customer Loyalty....
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Sep 01The Consumer Packaged Goods Dilemma
In recent months I’ve had in-depth discussions with consumer products marketing teams, especially within the packaged g...
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May 01What’s Driving the Millions of Members Loyalty Trend?
I’ve been reading about all of the new loyalty programs out there and how many members are in each; Sears and Rite Aid ...
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Apr 01A Time For Change
Before they’re regulated, credit card issuers need to also consider non-mandated, but essential changes to the structur...
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Nov 01Why Should We Care What They Think?
Capturing data, measuring unique transactions, acknowledging loyal & valued customers, treating customers differently ac...
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Sep 01Thou Shalt Monetize?
…The most recent and relevant example of bottom-line impact and the changing landscape of monetization, and, of course,...
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Kobie Newsletters
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Mar 21March 2013
In this issue of the Loyalty Muse, we discuss how to create the ultimate customer experience through the convergence of loyal...
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Oct 11October 2012
In this issue: The power of customer feedback, the impact of mobile on loyalty, Is the Customer Always Right? A reflection on...
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Aug 17August 2012
It’s our pleasure to share our inaugural newsletter. In each bi-monthly issue, we’ll share our ideas, industry ti...
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Videos
Omnichannel Loyalty: Maximizing Your Customers Experience
With Omnichannel Loyalty, you can reach your loyal customers across all platforms, mediums, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over.
Loyalty Technology Pitfalls and How to Avoid Them
In this webinar Don Hughes, CIO of Kobie Marketing shares the pitfalls and opportunities to overcome the most prevalent loyalty technology challenges, including:
1. Business Strategy and Technology Alignment
2. Data Management and Integration
3. Data Integrity
4. Customer Experience
5. Staff Training
6. Reward Design
