We practice loyalty marketing with a passion
Jan 14Kobie Quarterly Review: Retail Edition 2015
Retailers now recognize the need to connect with customers at all touchpoints in relevant, meaningful ways....
Sep 23Kobie Quarterly Review: Financial Serviced Edition, Oct. 2014
Despite security concerns, mobile, social and online channels are the preferred channels for engaging with financial institut...
Jul 07Kobie Quarterly Review: Retail and Restaurant Edition
Learn more about retail and restaurant loyalty trends and tips....
Feb 19Kobie Quarterly Review: Financial Services Edition, Feb 2014
Some exciting recent developments have helped financial services companies drive genuine customer engagement year-round. Read...
Dec 09Why Personalization is Key to Customer Loyalty
Personalization is key to optimizing loyalty program engagement. The use of mined customer data can help tailor shopping expe...
Nov 06Kobie Quarterly Review: Travel Edition, November 2013
In this edition of the Kobie Quarterly Review, we present tips and insights on how these industries can counter their acquire...
Jun 24Kobie Quarterly Review: Retail Edition, June 2013
Customer loyalty is dynamic, compelling and changing all the time. Read our magazine for the latest trends in retail loyalty ...
Sep 04Frequent Flyer Program Guide & Directory
Airline Information recently interviewed Bram Hechtkopf, VP of Business Development and Marketing for their annual Frequent F...
Jan 15Where is Loyalty Marketing Headed in 2012?
An Inside Look at Trends Impacting the World of Customer Loyalty....
Sep 01The Consumer Packaged Goods Dilemma
In recent months I’ve had in-depth discussions with consumer products marketing teams, especially within the packaged g...
May 01What’s Driving the Millions of Members Loyalty Trend?
I’ve been reading about all of the new loyalty programs out there and how many members are in each; Sears and Rite Aid ...
Apr 01A Time For Change
Before they’re regulated, credit card issuers need to also consider non-mandated, but essential changes to the structur...
Nov 01Why Should We Care What They Think?
Capturing data, measuring unique transactions, acknowledging loyal & valued customers, treating customers differently ac...
Sep 01Thou Shalt Monetize?
…The most recent and relevant example of bottom-line impact and the changing landscape of monetization, and, of course,...
How to Overcome Poor Loyalty Program Performance and Reengage Your Members
What can retail loyalty program managers do to overcome poor program performance and reengage their customers? This “quick tips” webinar will explore indicators of poor performance, how to identify if a program redesign is necessary and strategies to refresh your loyalty program and tactics to reengage your retail consumers.
Omnichannel Loyalty: Maximizing Your Customers Experience
With Omnichannel Loyalty, you can reach your loyal customers across all platforms, media, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over.
Loyalty Technology Pitfalls and How to Avoid Them
In this webinar Don Hughes, CIO of Kobie Marketing shares the pitfalls and opportunities to overcome the most prevalent loyalty technology challenges, including:
1. Business Strategy and Technology Alignment
2. Data Management and Integration
3. Data Integrity
4. Customer Experience
5. Staff Training
6. Reward Design
Aug 14VIPS DEFINITION, RECOGNITION AND APPRECIATION.
Before you can begin a VIP appreciation campaign, you first have to know how to define what a VIP is. That can vary by indust...
Jun 14THE QUEST FOR A SIMPLE LOYALTY PROGRAM
Any fly that has sat on the wall during a loyalty program design session with marketers will recognize a recurring theme – ...
Jun 01Customer Data: Liability Before Asset
Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies ar...
Apr 26Loyalty Management Software: Your Guide to Getting Started
Discover the key considerations for implementing a new loyalty program platform...
Dec 04Multi-tender Loyalty Programs
Should retailers reward for all forms of payment? Find out now....
Jul 22The History of Loyalty
Learn how loyalty has evolved over the past 120 years....
May 23Omnichannel Loyalty – Designing the ultimate customer experience
It’s as if it were some kind of secret enchantment: the ability for marketers to connect with their customers in such a...
Nov 01Implementing and Measuring a Customer Centricity Framework
Without a framework to create and ensure a unified customer experience, a company’s best intentions in marketing can ha...
Jun 20The Participation Principle: Evaluating The Effect Of Actively Engaged Customers
Loyalty matters. Or, more accurately, a company’s ability to retain its best customers is key to its financial performance....
Feb 22Too Good to Be True? Measurable Success In a Wireless Communications Loyalty Program
This white paper outlines some of the customer retention strategies Kobie Marketing used to help a wireless provider reduce c...