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We practice loyalty marketing with a passion

  • Kobie Newsletters

    • April 2016

      Apr 14April 2016

      Make Customers Love Your Brand in 10 Moves...

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    • March 2016

      Mar 11March 2016

      Your College Psych Class Just Came in Handy...

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    • February 2016

      Feb 11February 2016

      Should Your Program Accept All Types of Payments?...

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    • December 2015

      Dec 17December 2015

      Loyalty Programs: Free or Fee?...

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    • November 2015

      Nov 19November 2015

      Brands Doing Omnichannel Best. Is Your Competitor Among Them?...

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    • October 2015

      Oct 08October 2015

      How IoT Can Improve the Retail Customer Experience...

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    • September 2015

      Sep 10September 2015

      Stop Creeping Your Customers Out...

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    • September 2015

      Sep 04September 2015

      Make Customers Love Your Brand in 10 Moves...

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    • August 2015

      Aug 13August 2015

      The History of Loyalty...

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    • July 2015

      Jul 16July 2015

      The Millennial Myth...

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    • June 2015

      Jun 09June 2015

      Tips for Creating a Successful Loyalty Program...

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  • Magazines & Articles

    • Kobie Quarterly Review: Retail Edition 2015

      Jan 14Kobie Quarterly Review: Retail Edition 2015

      Retailers now recognize the need to connect with customers at all touchpoints in relevant, meaningful ways....

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    • Kobie Quarterly Review: Financial Serviced Edition, Oct. 2014

      Sep 23Kobie Quarterly Review: Financial Serviced Edition, Oct. 2014

      Despite security concerns, mobile, social and online channels are the preferred channels for engaging with financial institut...

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    • Kobie Quarterly Review: Retail and Restaurant Edition

      Jul 07Kobie Quarterly Review: Retail and Restaurant Edition

      Learn more about retail and restaurant loyalty trends and tips....

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    • Kobie Quarterly Review: Financial Services Edition, Feb 2014

      Feb 19Kobie Quarterly Review: Financial Services Edition, Feb 2014

      Some exciting recent developments have helped financial services companies drive genuine customer engagement year-round. Read...

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    • Why Personalization is Key to Customer Loyalty

      Dec 09Why Personalization is Key to Customer Loyalty

      Personalization is key to optimizing loyalty program engagement. The use of mined customer data can help tailor shopping expe...

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    • Kobie Quarterly Review: Travel Edition, November 2013

      Nov 06Kobie Quarterly Review: Travel Edition, November 2013

      In this edition of the Kobie Quarterly Review, we present tips and insights on how these industries can counter their acquire...

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    • Kobie Quarterly Review: Retail Edition, June 2013

      Jun 24Kobie Quarterly Review: Retail Edition, June 2013

      Customer loyalty is dynamic, compelling and changing all the time. Read our magazine for the latest trends in retail loyalty ...

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    • Frequent Flyer Program Guide & Directory

      Sep 04Frequent Flyer Program Guide & Directory

      Airline Information recently interviewed Bram Hechtkopf, VP of Business Development and Marketing for their annual Frequent F...

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    • Where is Loyalty Marketing Headed in 2012?

      Jan 15Where is Loyalty Marketing Headed in 2012?

      An Inside Look at Trends Impacting the World of Customer Loyalty....

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    • The Consumer Packaged Goods Dilemma

      Sep 01The Consumer Packaged Goods Dilemma

      In recent months I’ve had in-depth discussions with consumer products marketing teams, especially within the packaged g...

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    • What’s Driving the Millions of Members Loyalty Trend?

      May 01What’s Driving the Millions of Members Loyalty Trend?

      I’ve been reading about all of the new loyalty programs out there and how many members are in each; Sears and Rite Aid ...

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    • A Time For Change

      Apr 01A Time For Change

      Before they’re regulated, credit card issuers need to also consider non-mandated, but essential changes to the structur...

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    • Why Should We Care What They Think?

      Nov 01Why Should We Care What They Think?

      Capturing data, measuring unique transactions, acknowledging loyal & valued customers, treating customers differently ac...

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    • Thou Shalt Monetize?

      Sep 01Thou Shalt Monetize?

      …The most recent and relevant example of bottom-line impact and the changing landscape of monetization, and, of course,...

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  • Videos and Webinars

    • How to Overcome Poor Loyalty Program Performance and Reengage Your Members

      What can retail loyalty program managers do to overcome poor program performance and reengage their customers? This “quick tips” webinar will explore indicators of poor performance, how to identify if a program redesign is necessary and strategies to refresh your loyalty program and tactics to reengage your retail consumers.

    • Omnichannel Loyalty: Maximizing Your Customers Experience

      With Omnichannel Loyalty, you can reach your loyal customers across all platforms, media, and channels in a more efficient and aligned manner, allowing you to track data better than ever and ensure the most meaningful customer experience and engagement. One size fits all is over.

    • Loyalty Technology Pitfalls and How to Avoid Them

      In this webinar Don Hughes, CIO of Kobie Marketing shares the pitfalls and opportunities to overcome the most prevalent loyalty technology challenges, including:
      1. Business Strategy and Technology Alignment
      2. Data Management and Integration
      3. Data Integrity
      4. Customer Experience
      5. Staff Training
      6. Reward Design

  • Whitepapers

    • Loyalty Management Software: Your Guide to Getting Started

      Apr 26Loyalty Management Software: Your Guide to Getting Started

      Discover the key considerations for implementing a new loyalty program platform...

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    • Multi-tender Loyalty Programs

      Dec 04Multi-tender Loyalty Programs

      Should retailers reward for all forms of payment? Find out now....

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    • The History of Loyalty

      Jul 22The History of Loyalty

      Learn how loyalty has evolved over the past 120 years....

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    • Omnichannel Loyalty – Designing the ultimate customer experience

      May 23Omnichannel Loyalty – Designing the ultimate customer experience

      It’s as if it were some kind of secret enchantment: the ability for marketers to connect with their customers in such a...

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    • Implementing and Measuring a Customer Centricity Framework

      Nov 01Implementing and Measuring a Customer Centricity Framework

      Without a framework to create and ensure a unified customer experience, a company’s best intentions in marketing can ha...

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    • The Participation Principle: Evaluating The Effect Of  Actively Engaged Customers

      Jun 20The Participation Principle: Evaluating The Effect Of Actively Engaged Customers

      Loyalty matters. Or, more accurately, a company’s ability to retain its best customers is key to its financial performance....

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    • Too Good to Be True? Measurable Success In a Wireless Communications Loyalty Program

      Feb 22Too Good to Be True? Measurable Success In a Wireless Communications Loyalty Program

      This white paper outlines some of the customer retention strategies Kobie Marketing used to help a wireless provider reduce c...

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