The key to effective loyalty marketing

Not all customer loyalty programs are alike. In fact, we think that each program needs to be unique (see Rule #1 below). But in our years of building customer loyalty programs for a wide range of clients, we’ve developed some guidelines we use to maximize the impact of every loyalty marketing initiative we undertake, regardless of its form. In a nutshell, here are Kobie’s Seven Rules for Effective Loyalty Marketing:

• Rule #1: Be first within your segment. If it’s too late for that, then by all means, be unique.
• Rule #2: Make participation easy. Remove every barrier between your program and your customers.
• Rule #3: Emphasize the relationship. Build a dialogue with your customers.
• Rule #4: Create “motion and commotion” within your program.  Continually surprise and delight your members.
• Rule #5: Target your customers with the most potential.   (Hint: these may not be your current best customers…)
• Rule #6: Focus on your brand. It is, after all, why your customers are there.
• Rule #7: Customize the benefits, rewards, and member communications. Make them personal – and meaningful.

If you’re thinking that this sounds costly, time-consuming and complicated, our answer is: not at all. We apply these principles to each of our loyalty marketing efforts, from a simple 90-day reactivation program for credit card customers to a multi-year, multi-faceted loyalty program.

For a closer look at these principles in action, browse through our portfolio. Or take a look at one highly effective loyalty marketing program that generated a 252% ROI. The next one could be yours. To find out how, ask the experts at Kobie Marketing. Call us today at 800-821-7892 or send us an e-mail.