"Out of this world" rewards program boosts usage and loyalty

Objective:

Stimulate usage of a new Star Wars-themed credit card in a highly competitive marketplace already saturated with affinity cards. Provide Star Wars fanatics with unique incentives in order to increase buying and create card loyalty.

Kobie Solution:

Enroll customers automatically in the exclusive Galactic Rewards program. Through the program customers receive points for dollars spent on their credit card, which can be redeemed for an exciting and unique array of Star Wars merchandise.

Results:

Shortly after its launch, program enrollment exceeded initial projections. The site received accolades from clients and members alike.  Cardholder usage also exceeded objectives.