Kobie August Newsletter
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HOW LOYALTY HAS EVOLVED OVER THE PAST 120 YEARS
 
Over the past 120 years, customer loyalty has evolved from a personal relationship between storekeepers and shoppers, to a 20th Century monologue delivered by mass media, and back to a new kind of one-to-one relationship - a dialogue driven by empowered consumers. In this fun whitepaper, we break down the evolution into several distinct eras.
 
START AT THE BEGINNING >>
 
 
 
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