Tips for Launching a Loyalty Program
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STEER CLEAR OF COMMON ROADBLOCKS
 
Nothing is more frustrating than spending countless hours preparing for a major brand initiative – like a new loyalty or engagement program – just to find out that you’ve inadvertently skipped or glossed over a few critical steps in building your business case.
 
Whether you’re launching a new program or optimizing an existing program, you’re likely committing your company to a serious long-term investment. Here are a few tips we’ve learned from our experience designing and launching loyalty efforts:
 
• Get other departments to buy-in early
• Achieve alignment on success metrics in advance
• Construct a robust financial model
• Use research and benchmarks to validate your assumptions
• Develop a roadmap
• Hope for the best but prepare for the worst
 
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