How misuse of data and user preferences impacts your loyalty program
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Does Your Company have "Creepiness Factor?"
 
A great loyalty program has power. Phenomenal cosmic power – when done well. It can solve business issues, reinforce brand values, create an emotional bond with your customers, and so much more. But, with great power comes great responsibility. Your members trust you with their personal information. Don’t abuse that trust by selling their data or ignoring user preferences. That creates "creepiness factor" and it can harm everything you’ve worked towards.
 
Here’s a quick hit list of other ways you can make your loyalty program work for your company, and ways you shouldn’t expect it to.
 
IS MY COMPANY CREEPY? >>
 
 
Loyalty Pitch Hero
YOUR CEO ASKS YOU TO PROVE YOUR LOYALTY PITCH. NOW WHAT?
 
Breakthrough loyalty programs that drive new profitable sales don’t repeat what’s been done in the past. Not even remotely. So what do you do when Senior Management asks you to use previous initiatives to prove your expected ROI? You don’t, that’s what.
 
HOW TO MAKE YOUR CASE >>
 
 
 
WHAT IS YOUR GREATEST LOYALTY CHALLENGE?
 




 
 
 
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