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"Anything worth having is worth fighting for."
- Susan Elizabeth Phillips

Alex Fisher

Alex Fisher Account Director

Alex is an Account Director at Kobie Marketing dedicated to our West Coast clients. Originally planning to apply her marketing studies to a career in the cosmetic industry, she fell into software and has never looked back. She joins the Kobie team having spent the last 10 years working on loyalty and engagement programs. Prior to Kobie, Alex was part of the original Loyalty Lab team (later acquired by TIBCO Software), where she was part of program design and execution on loyalty programs for a number of leading brands and retailers, including VF Brands, Procter & Gamble, Kohl’s and 1-800-Flowers.com.

When Alex isn’t seeking new and innovative ways to drive customer engagement, she enjoys spending time with her family, going to the theater, experiencing tantalizing food and wine, and traveling.

What are three things we should know about you?
  • I’m the oldest of 3 and tend to approach things as big sister.
  • I’m a 4th generation San Franciscan.
  • When I decide I want truly want something, I find a way to make it happen. (Greatest accomplishment to date—my daughter.)