"Make no little plans; they have no magic to stir men’s blood."
- Daniel Burnham, Chicago Architect
Kate Hogenson Strategic Loyalty Consultant
Kate is a Loyalty Strategy Consultant at Kobie Marketing. She has been launching influential loyalty programs for some time – she can tell you the inside story of how Mileage Plus 100k elite status came to be called 1K.
Before Kobie, Kate was a Partner at Metzner Schneider Associates, a consultancy for program design, building the case for loyalty, and customer experience implementation. While there, she was vital to the launch of Virgin America’s innovative Elevate program and the ShopYourWay Rewards program for Sears and Kmart. Kate also has hands-on experience managing the global expansion of Mileage Plus and launching elite benefits for United Airlines.
Kate holds a BA from Northwestern University and an MBA from Yale. Kate sings in a choir and bikes extensively with her husband.If your life were a movie what movie would it be and what character would you play?
- I would be Audrey Hepburn in Roman Holiday – forever discovering new experiences with joy and a very handsome man on a Vespa.