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"The key to good decision making is not knowledge. It is understanding."
- Malcolm Gladwell

Laura Siegfried

Laura Siegfried Loyalty Consultant

Laura has over 20 years of consulting and client-side experience in loyalty programs, spanning a range of industries including travel, retail, and hospitality. She is responsible for program strategy and design, with particular emphasis on the financial impact of various program options. Laura is also responsible for developing implementation plans and measuring program results after implementation.

Prior to Kobie, Laura was a partner at Metzner Schneider Associates, where she did program design and financial modeling for a wide range of clients. She also held a leadership role on the AAdvantage program at American Airlines and was Vice President of Strategy at Brierley + Partners.

Laura holds an MBA from The Wharton School and a bachelor’s degree in History from Dartmouth College.

What are three things we should know about you?
  • I’ve been to 49 states … still looking for a reason to go to North Dakota (but only between the months of April and October).
  • I don’t live there anymore, but I’m a Jersey Girl at heart.
  • I was the valedictorian my senior year of high school.