Relax. We’ve got it under control

With Kobie, you’ll work with a single point of contact, a liaison who will become an extension of your staff. Each and every person on our team is dedicated to the day-to-day management of your program – account maintenance, award-winning creative communications, establishing partnerships, and handling reward fulfillment and call center operations. We do whatever it takes to create meaningful and memorable customer experience. In fact, Forrester Research noted, “Kobie Marketing also offers strong strategy and analytic offerings but stands out for its technology, program management service delivery, and client feedback” in a recent Wave™ report.

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• Client Services

  Proven Relationships. Powerful Results.
  Our client services team will be a key point of contact, working closely with you to manage the day-to-day responsibilities of your loyalty and customer retention program. Our high-touch approach ensures that you receive dedicated resources and expertise related to all aspects of your program – from executing the communications plan, content management and overseeing creative to managing ongoing relationships with strategic program partners, and resolving customer service, operations, and fulfillment issues if and when they arise. As an extension of your team, we also identify areas of opportunity and make recommendations for growth. The end result is a formidable approach to customer loyalty.

  

• Loyalty Operations

  Implementation Made Easy

  Implementing a loyalty program is a key differentiator for Kobie. We utilize a PMP methodology to ensure the operational success of your loyalty program from day one. You’ll work with our dedicated operations team who execute flawlessly at each step in the implementation process- discovery, planning, design, building, testing, deployment and implementation. After your program has been on-boarded, we’ll collaborate with external partners and internal teams – Client Services, IT Development, IT Operations, Quality Assurance, Reporting, Marketing Services, and Finance – to prioritize your projects and provide the highest level of operational support.

  

• Creative Services

  Award Winning Creative Services. Where your Loyalty Vision becomes Reality.
  On behalf of our clients, we consistently deliver distinctive, high-performing creative services for a wide variety of projects, in both print and interactive media. In fact, our internal department is often recognized for excellence in creative competitions, for a variety of initiatives, including:

  • Web site design
  • Print campaigns
  • Welcome/new member communications
  • Marketing campaigns

  Our approach provides a seamless linkage between analytics, communications planning, and creative execution. At each step we are focused on delivering you results-driven communications. Our strategic services team lays the foundation for an effective, engaging loyalty program through a rigorous process of establishing financial goals and objectives, recommending strategies to achieve those goals, putting in place the means to measure the impact of strategic initiatives, using analytics and reporting to understand member behavior and drive future marketing initiatives. Working hand-in-hand with the client services team and strategic services team, we maximize the return on marketing expense through highly effective and motivating campaigns.
  In a nutshell, we deliver:

  • Annual marketing communications budget and plan
  • Detailed cost/channel/media recommendations as the foundation for the annual plan
  • Marketing campaigns to stimulate member participation in the program

  We’ll work with you to develop marketing campaigns with whatever degree of hands-on involvement you need. Your participation in the planning process can range from providing overall direction and approval at the beginning and end of the planning cycle, to participating in all aspects of campaign development and implementation. The collaboration between strategic services, creative services and your account team ensures that each individual campaign as well as the overall marketing communications budget is optimized to drive member behavior in support of the program’s financial objectives.

  
  

• Partnerships

  The Right Partnerships Make All The Difference
  We cultivate relationships and negotiate rewards and benefits that will become a point of differentiation for your loyalty rewards program. Engage Members, Create a Revenue Stream and Reduce Program Expenses.

  We’ll work with your team to build a customized partner rewards strategy that will appeal to your customer base and meet your financial parameters.

  Learn More About Partnerships
  

  

• Rewards & Fulfillment

  The Final Step in our End-to-End Loyalty Approach
  Rewards and fulfillment are a key step in the loyalty and brand experience process. We offer a turnkey rewards and fulfillment solution based on the needs of your business, targeting program members and program value proposition. Using our extensive and growing partnership network, we source the appropriate mix of appealing rewards for your members in the form of:

  • Gift cards: hundreds of national brands or regional or local rewards
  • Merchandise: over 4,000 SKUs
  • White glove service: on big ticket items such as TVs
  • Exclusive experiential rewards that add sizzle to the program

  We also offer a variety of travel options ranging from full service travel portal for point redemption or purchase, to gift cards and statement credit.

  By working with Kobie on your loyalty program, you alleviate the need to purchase, store, and keep inventory of gift cards and rewards. We oversee real-time inventory levels and proactively replenish rewards, in alignment with requirements and approval process. In addition, we continually track redemption and marketplace trends to update and maintain appealing rewards that drive appropriate member behaviors. Members can redeem at the point of sale, by calling one of our call center agents, online or via their mobile phone.

  

• Call Center

  24/7/365 We’re Here to serve Your Loyal Customers
  Our call center teams, all of which are based in the United States, are trained to provide the level of service your customers are accustomed to receiving. When a member calls our call center, he will speak with a knowledgeable agent who is well-versed in all aspects of your loyalty program. Depending on your call center needs, we can create training manuals with detailed processes regarding escalation and workflow for call center operations.

  All call center agents are trained in-person by members of our staff. We also conduct weekly calibration and quality assurance meetings such as call monitoring, to ensure only the highest level of service. In addition, we offer trainer courses and are ready to train agents when/if your loyalty program changes.

  
  We ensure your members receive top-notch customer experience.

  

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