Kobie Alchemy® – The Leading Loyalty Technology In the Industry
Alchemy Campaign Management governs segmentations, campaigns and earning rules, redemption options and proactive marketing when and where it matters to your member experience. Our platform was built specifically for loyalty program management to help marketers create and execute campaigns with sophisticated segments, rules, rewards and messaging.
Alchemy is equipped with powerful tools to segment customers and create tiered loyalty structures that incentivize members to earn, redeem and interact with your program, building affinity for (and an emotional connection with) your brand. Alchemy is not limited to pre-determined sets of data points; in fact our segment- and tier-defining parameters can be configured to your needs such as:
- Earn rates
- Points expiration
- Accelerated earn/spend categories
- Maximum point earnings
- Format and delivery method
Our tool allows for complex bonus-earning marketing campaigns to be configured, as opposed to being hard coded. This allows increased flexibility and rapid turn-around time for your marketing initiatives. Its dynamic abilities will amaze you. So will the results.
Alchemy delivers a wide range of marketing applications to help build long-term member relationships with your brand, including sophisticated retention and frequency (points and rewards) programs, targeted promotions, reward fulfillment, cross-selling and customer profitability tracking and analysis. To do this, we combine the power of our Alchemy technology with decades of experience mitigating risks by maintaining full customer history as well as enabling seamless integration across vendor partners. In other words, we detail all customer interactions with your brand, as well as demographic and behavioral characteristics, which allows us to analyze, strategize and develop attention-getting creative executions that speak to both their behavioral and emotional sides.
Leveraging Kobie Alchemy® and our strategy team, you’ll have the ability to:
- Limit the impact of program liability and find ways to optimize ROI
- Provide more innovative customer engagement opportunities
- Convert your current program seamlessly through our flexible onboarding process
- Assess implementation and ongoing program costs vs. value perceived/received – now and for the future total cost of ownership (TCO)
- Understand the cost or opportunity lost to your brand if you do not evolve with the current competitive landscape
We take a holistic approach to liability. Through Alchemy, you’ll have complete control over loyalty points, including calculating points, point balances, promotional or tier-based accelerators, point expiration, interfacing with third-party partners for point-earning functionality and triggered point redemptions. Through our strategy and analytics team, you’ll have access to ongoing insights, which will help to guide and manage your program liability and profitability.
Kobie’s analytics team offers diagnostic dashboards based on loyalty best practices we have gained over nearly three decades of working with our many customers across multiple industries. These reports provide executive-level management with key insights into both your best-performing customers and your under-performing segments.
You’ll also have access to the significant analytics technology investments we have made. We utilize a full suite of SAS software, powerful servers and visual analytics tools to provide you with an incredibly efficient workflow and unparalleled production capabilities.
A few examples:
- You could use our metrics to solve complex business problems. For instance, we could look at the likelihood of customer segments responding to a change in points awarded and recommend an alternative approach.
- Our advanced analytics techniques can predict future or sustained behavior given a single or a multivariate change in program mechanics or other factors – such as liability modeling.
- With over 70 predefined metrics and analytics, we can quickly describe and sort insights. Our powerful in-memory analytics server handles massive amounts of data calculations in real-time. The more elements selected in Alchemy, the more it will yield out-of-the-box analytics on your customers and their behaviors.
- Kobie has a prebuilt set of analytics to take the guesswork out of revenue management. Our award-winning partner optimization techniques reduce liability issuance by up to 90% while increasing performance.
- We have a dedicated staff to source, manage and grow partnership revenues and arbitrate liability. It’s what we do.
KOBIE ALCHEMY® REPORTS
ALCHEMY ONLINE REPORTS
We deliver reports tied directly to your key metrics, including: financial performance, account details, redemptions, inventory, point transactions and balances, service levels and account history.
Monthly Reports Package
We also provide monthly reports, including: executive summary, evaluation of program performance, data health, integrated economic modeling, revenue management, partner optimization, analysis of recent test results, insights into key trends and implications for program management. We’ll work with you to make recommendations that will drive engagement. All of these factors combine to give a powerful overview of the performance of your customer loyalty program.
Online Dashboard Reporting
Our dashboard reporting is completely customizable, down to the individual member level, providing a graphical display of your key program performance indicators based on each user’s needs and interests. Plus, these reports can be pulled in real-time, enabling you to monitor interaction and customer behavior.
Alchemy® drives quick, secure and effective loyalty and channel management through its web services layer, robust APIs and a pub/sub service that integrates with any system or customer channel, including: POS systems, mobile devices, social, mobile, e-mail, IVR, call centers and any other web application. In addition, Single Sign-On (SSO) integration allows for a seamless customer experience. Essentially, not only will your brand appreciate what Kobie can do, so will your consumers.
ALCHEMY REMOTE CORE (ARC)
Point of sale systems can communicate to Alchemy in real-time with the installation of Alchemy Remote Core (ARC) on your POS server. ARC communicates account and transactional details to Alchemy for processing new enrollments, earning award currency and redemptions of that currency. ARC also provides static messaging and transaction queuing if in the case that connection to Alchemy is offline.
NATIVE WEB SERVICES AND API LIBRARY
Intuitive and flexible web services give users easy access to Alchemy’s tools, including: account services, fulfillment services, campaign services, financial services and reward services. Additionally, Alchemy’s extensive API library provides inbound and outbound access to third-party systems.
We are where your customers are. Alchemy enables personalized communication with loyal customers based on their preferences as well as your campaign and program objectives. Omnichannel communications are configured and coupled with your earnings business rules. This is our key differentiator in the loyalty industry as no other system combines the flexibility of CRM with loyalty campaigns backed by a powerful and leading technology engine. You can also manage and configure multiple user types with various levels of data and cross platform functionality. It’s your program, run and manage it the way you want.
Delivering The Highest Levels of Security Protection
Data security is a critical part of your loyalty program. Each of our clients benefit from Alchemy’s operational effectiveness and quality controls, functional practices, hosting services and ability to meet the latest regulatory requirements for secure data operations.
Our security promise includes, but is not limited to:
- PCI-DSS 3.0 Certified Level 1 Service Provider with Annual Type 2 SSAE-16(SOC-1)
- Third Party Code and Application Vulnerability Scanning
- Industry Best Data Security Management Practices
- Secure Data Transfers and Encryption
- Secure Encrypted Data Backups
- Protecting Channel Data and PII at All Times
- And More
When it comes to protecting your brand’s reputation, consumer trust and marketing investment, Kobie Alchemy® isn’t just the obvious choice, it’s your best choice. And we can’t wait to prove it to you.