Branding Veteran Marc Glazer Joins Kobie Marketing
New addition to Executive Team will enhance marketing, communications and creative services for Kobie's rapidly growing client list
St. Petersburg, FL (August 8, 2011) – Kobie Marketing, a recognized leader in the loyalty marketing industry, today announced the appointment of Marc Glazer to Vice President, Brand Loyalty. In his new position Mr. Glazer will direct all agency creative services and provide leadership to Kobie’s own marketing and branding efforts.
“Marc is the consummate communications professional,” notes Kobie President Michael Hemsey, “and his insight, past experiences and branding expertise will bring a new dimension to the creative offerings available to our clients. We are extremely excited about Marc joining us and look forward to his strategic and creative contributions to help drive customer engagement and positive business results for all of our clients.”
Glazer has more than 20 years experience in the advertising and marketing communications industry. He has worked on both the client and agency sides of the business, designing effective message strategies and executing campaigns across a variety of digital and traditional media. He most recently served as the Copy Director/ACD of Milwaukee based agency, Hanson Dodge Creative, providing creative direction, branding strategies and copy development for clients like Trek Bicycles and Wilson Sporting Goods. While at Hanson Dodge he also collaborated with Kobie on the evolution of their own brand and marketing plans and worked on a variety of other accounts in both consumer and B2B markets.
“The challenges associated with the branding and communications strategies of today are formidable,” states Glazer, “and we must constantly strive for true understanding of where we want to go before we try to get there. When we critically align our strategic thinking with stated goals and objectives we have the opportunity to advance the customer experience and deliver exceptional results for our clients.”
Glazer added that he was “looking forward to changing the loyalty marketing paradigm” and expressed a desire to “help make loyalty more of an upfront strategy, not an afterthought.” Additionally, Glazer said he was extremely excited about the opportunity to help evolve Kobie’s own brand, including efforts to maximize the power of Alchemy™, Kobie’s world-class technology platform, through the marketing lifecycle.
Glazer’s past experiences have provided a solid foundation in the branding, messaging and strategic planning disciplines. He previously served in senior positions at Eddie Bauer and The Swiss Colony, and his personal portfolio of communications work extends across a variety of vertical markets, including retail, catalogue, financial services, health care and consumer products. He began his career as a copywriter. He is a past ADDY award winner and taught branding at the Extra Bold School in Madison. Glazer holds a BA in English, with emphasis on Creative Writing, from the University of Wisconsin.
About Kobie Marketing
For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie’s clients enjoy incremental revenue, product and household penetration, and brand advocacy.
Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best customer experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie manages loyalty management programs for many of the world’s most successful brands: AMC Entertainment, Bank of America, Barnes & Noble, BJ’s Restaurant and Brewhouse, Comcast Corporation, Hawaiian Airlines, Royal Bank of Canada, Royal Caribbean Cruise Lines, Time Warner Cable, and Verizon Communications. Visit Kobie at www.kobie.com.