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Dave Andreadakis Joins Kobie Marketing as VP of Loyalty Strategy

Addition to Executive Leadership Team Bolsters Strategic Loyalty Program Development

St. Petersburg, FL (FEB 5, 2013)Kobie Marketing, a recognized leader in the loyalty marketing industry,has announced the appointment of Dave Andreadakis to Vice President of Loyalty Strategy. In this position, Andreadakis will be responsible for loyalty strategy and business development at Kobie Marketing.

“We are thrilled to have Dave join our talented executive team,” said Kobie President, Michael Hemsey. “Dave’s expertise, knowledge base and global network further enhances Kobie’s leadership position in the merging Loyalty and CRM space. Our clients will have the most profitable, innovative programs in their industries working with Dave and our team.”

In his business development role at Kobie, Andreadakis will analyze the strategic and financial aspects of loyalty strategy and program development for clients and their customers, as well as provide insights that will help to enhance Kobie’s design, analytical, behavioral and platform offerings.

“I am delighted to join Kobie as the company continues to transform its offerings into the industry’s next generation of products and services,” Andreadakis said. “I will join an amazing team of highly motivated individuals with a common, singular focus to grow by helping our clients do more.”

Prior to joining Kobie, Andreadakis was the Director of Strategy and Business Development at AIMIA and was tasked with ensuring the optimal selection of strategies and tactics to meet the needs of clients, as well as overseeing the design of these programs to drive maximum value.

Before his time at AIMIA, Andreadakis worked in consulting and sales for global companies that included Oracle, American Express Financial Advisors and Acosta Sales. His expertise in behavioral economics has been applied in marketing analytics and risk assessment software.

About Kobie

Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.