Industry Veteran G. Ashby Green Joins Kobie Marketing as VP of Finance
New Addition to Executive Team to Bolster Financial and Administration Management
St. Petersburg, FL (August 06, 2012) – Kobie Marketing, a recognized leader in the loyalty industry, has announced the appointment of G. Ashby Green to Vice President of Finance & Administration. In this newly created position, Green will be responsible for all financial and administrative functions at Kobie Marketing.
“We are thrilled to have Ashby join our talented executive team,” said Kobie President Michael Hemsey. “While Ashby’s responsibilities are focused on the financial and administrative disciplines of our company, his legacy will be recruit and retain top talent as we continue to grow internationally.”
In this executive role, Green will lead a team that’s responsible for the development and monitoring of annual budgets, monthly and annual financial reporting, financial analyses for proposed programs and RFP’s, company benefits packages, compensation and staffing needs, and contractual and legal issues.
Green began his career in auditing at Ernst & Young LLP in Atlanta, GA and brings nearly 20 years of business, legal and loyalty experience to Kobie. His expertise includes auditing, financial management, mergers and acquisitions, business development, construction and litigation consulting. Most recently, for the past 4 years he owned his own business within the corporate barter arena.
“I am excited to join a company like Kobie as it nears its 25th anniversary,” said Green. “I look forward to working with the executive team to enhance the financial and administrative infrastructure so we are in a position to operate as efficiently as possible and attract the best personnel in the industry.”
Green earned a bachelor’s degree in Accounting and a master’s degree in business administration from Mississippi State University.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.