Kobie Marketing and Verizon Communications Earn Two Prestigious Awards for Creative Excellence
Gold and Bronze Awards Announced For Innovative E-mail Marketing Campaign
St. Petersburg, FL (July 13, 2011) – Kobie Marketing and Verizon Communication, were recently named a Gold winners in the 2011 Communicator Awards sponsored by the International Academy for the Visual Arts.
Kobie’s winning entry was selected from more than 6,000 submissions across a variety of marketing campaigns conducted by US agencies on behalf of their clients. The Gold award was granted to Kobie for the Verizon Perks Gift Box e-mail marketing campaign.
Kobie and Verizon were also honored with a Bronze by the 2011 Summit Creative Award® competition for the same campaign. The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over the past seventeen years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
The award winning campaign used an opt-in e-mail marketing offer to members of Verizon Perks, the company’s loyalty marketing program for its valued customers. The offer was distributed in advance of the 2010 Holiday season and encouraged program members to open up the imbedded gift box to take advantage of unique opportunities to redeem Verizon Perks for special items and gifts specifically tailored to the holiday season. The award winning creative has been posted here.
The Verizon Perks team has worked with Kobie Marketing on the loyalty program since 2006. According to Tricia McVeigh, CRM Marketing Manager,”Verizon Perks has long been associated with rewarding and recognizing our customers. We wanted to create a compelling and engaging campaign which reminded our members that we appreciate their business and constantly strive to find new ways to deliver value to them. The two awards highlight our commitment to engaging our customers in the most creative framework we can deliver. The awards also reinforce our creative partnership with Kobie Marketing.”
According to Michael Hemsey, President of Kobie, “we are in business for only one reason: to drive incremental financial results for our clients from the programs Kobie supports. We accomplish this by engaging our client’s customers, connecting all the touch points of our client’s brand, and a relentless commitment to testing, learning and improving based on business results. Recognition by the industry of our innovation and creative excellence is gratifying, but helping our clients win in the competitive marketplace of today is what this agency is all about.”
About Kobie Marketing
For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie’s clients enjoy incremental revenue, product and household penetration, and brand advocacy.
Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best customer experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie manages loyalty management programs for many of the world’s most successful brands: AMC Entertainment, Bank of America, Barnes & Noble, BJ’s Restaurant and Brewhouse, Comcast Corporation, Hawaiian Airlines, Royal Bank of Canada, Royal Caribbean Cruise Lines, Time Warner Cable, and Verizon Communications.
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 106 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company, Verizon employs a diverse workforce of nearly 196,000 and last year generated consolidated revenues of $106.6 billion. For more information, visit www.verizon.com.
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, the Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information and a complete listing of this year’s winners. The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
About The Summit International Awards
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2011 competition is the 17th year for the creative competition with entries in 23 major categories judged against a stringent set of standards. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at www.summitawards.com or via the following social media: Twitter, YouTube, Facebook.