Kobie Marketing Becomes Finalist in DMA 2008 ECHO Awards
St. Petersburg, FL (January 5, 2009) – Kobie Marketing’s direct mail campaign for Verizon Business Link Rewards was nominated to receive one of the DMA’s prestigious 2008 International ECHO Awards. The award honors the world’s best direct marketing campaigns which demonstrate exceptional marketing strategies, creative efforts, and that deliver outstanding results.
The nominated campaign consisted of two creative offers that invited small business owners to enroll in Verizon’s exclusive business loyalty program, Business Link Rewards. In the “Our Business is Rewarding You” campaign, customers were offered 5,000 Bonus Credits that could be redeemed for valuable rewards to enroll in the program. In the “Free Admission” campaign, customers received two free movie tickets upon enrollment. Both campaigns directed customers to a special landing page or to call the program’s toll-free number to join the program.
The most exceptional outcome of the campaign was the results. The “Our Business is Rewarding You” and “Free Admission” campaign offers generated a response rate greater than 5%, which is well above the direct marketing industry standard of less than 1%.
Said Rya Lauber, Creative Director, “At Kobie we consistently strive to produce highly creative, strategically smart work that generates excellent results for our clients. We are greatly honored when our efforts are recognized by influential members of the advertising community such as the DMA.”
Bonnie Hechtkopf, Kobie’s Chair, will represent the company at this year’s ceremony, which will be hosted by comedian and talk show personality Jay Leno in Las Vegas on October 14, 2008.
About Kobie Marketing
Kobie is an award-winning loyalty marketing and technology firm with nearly two decades of experience in managing loyalty programs; developing award-winning advertising campaigns; and developing and integrating robust and innovative technology platforms that have transformed client – customer interactions in the loyalty industry. Kobie has experience with a diverse client base and it has served customers in the Telecommunications, Financial Services, Retail, and Travel industries. Visit Kobie at www.kobie.com to find out more about this unique and innovative company.
About the ECHO Awards
Established in 1929, ECHO is the longest running international award that honors excellence in direct marketing. Entries are evaluated on creativity, marketing strategy, and response results. Each year, over 1,000 marketers and agencies enter the competition.