Kobie Marketing Gives Back to the Community
Longtime Local Business Leader's Record-Setting Donation to Support the Area's Top Provider of Free Medical Care, Shelter and Food for the Needy
St. Petersburg, FL (November 21, 2012) – Kobie Marketing, a St. Petersburg-based company and global leader in loyalty marketing, donated 7,433 pounds of food items valued at over $10,000 to the St. Petersburg Free Clinic, which has been offering free medical care, transitional housing, food, counseling and financial assistance to the area’s poor, hungry and homeless for 42 years. Through the company’s November “Giving Back to the Community” event, Kobie Marketing will be helping the Free Clinic provide meals for the hungry during Thanksgiving and the rest of the holiday season.
“I am so proud of the Kobie team for going above and beyond to help the St. Petersburg Free Clinic; it’s great to see their outstanding work ethic utilized towards such a great cause,” said Michael Hemsey, CEO and president of Kobie Marketing. “This is our community too, so we’re doing all we can to provide assistance to our neighbors through great organizations like the St. Petersburg Free Clinic.”
On average the clinic’s Food Bank receives 200 pounds of donated food per company, but this year, Kobie surpassed that average by thousands. To accomplish this, Kobie Marketing’s 82 employees split into teams and competed to collect the most money or food, accepting donations, holding bake sales and potluck lunches, coordinating on-site massages by a professional masseuse and more.
“With Kobie Marketing’s generous donation, we will be able to support our partner agencies throughout Pinellas County, many of which depend on our food bank to stock their pantries,” said Food Bank director Ken Murphy. “We are very grateful to have such a great relationship with Kobie Marketing, and I’d like to thank them from the bottom of my heart for their compassion and generosity.”
As a local company, Kobie Marketing firmly believes in corporate social responsibility as a way to give back to its community. Through its “Giving Back to the Community” events, Kobie employees raise funds and collect in-kind goods to help support worthy non-profit organizations that do the much-needed hard work of providing vital services to the St. Petersburg/Tampa area’s most vulnerable residents. Kobie selected the St. Petersburg Free Clinic this year because of its longtime work providing temporary assistance to those who lack basic needs such as food, shelter and medical care.
Credit also goes to Kobie Marketing’s valued partners, including: Best Buy, Wal-Mart, Lowe’s, The Connection, OneTouch Direct, The Vinoy® Renaissance St. Petersburg Resort & Golf Club – Marriott, Teaberry Health & Welfare Benefits Practice, LLC., BJ’s Restaurant & Brewhouse, National Gift Cards, UHaul on 34th Street, Dell, Inc, and RoundTower Technologies.
For more information about Kobie Marketing, their outreach to the St. Petersburg Free Clinic, images or to schedule an interview with Michael Hemsey, CEO and president, please contact Vanessa Horwell of ThinkInk at 305.749.5342 ext. 232.
About the St. Petersburg Free Clinic:
The St. Petersburg Free Clinic is an independent social service organization providing temporary assistance to meet basic needs of individuals and families in the community: food, shelter, health care, limited financial assistance and referral information. Beginning in 1970, a group of volunteers provided medical treatment for those who did not have access to health care. It soon became obvious that other help was needed and additional programs were added. Patients and clients are those who “fall through the cracks of other programs” and who need temporary, rather than long-term assistance. To learn more, please visit http://www.stpetersburgfreeclinic.org/.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.