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Kobie Marketing Joins Loyalty 360 as Gold Member

St. Petersburg, FL (April 28, 2009) – Loyalty 360, the Loyalty Marketer’s Association, today announced Kobie Marketing, an award-winning loyalty marketing and technology firm, has joined as a Gold Member.

Kobie Marketing is a fully-integrated, customer retention and loyalty marketing agency, providing innovative solutions to customer loyalty and retention challenges. Loyalty 360 is a clearinghouse and think tank for the loyalty, incentive/reward and engagement marketplace; the unbiased association allows members to share ideas, products, and trends that will increase loyalty with every person the brand or product touches.

“Kobie Marketing brings Loyalty 360 in-depth marketing and creative experience, with nearly two decades of experience in managing customer loyalty programs,” says Mark Johnson, President and CEO of Loyalty 360. “Kobie works with some of the most respected brands in the world, including Verizon, Bank of America, Barnes & Noble, and Avon to improve their customer retention and profitability. With their focus on experience-based differentiation in customer loyalty programs, Kobie has transformed the way its clients do business and in turn – transformed the industry.”

Said Bram Hechtkopf, VP of Business Development and Marketing at Kobie, “We are excited to partner with an organization of Loyalty 360’s caliber. The synergy created between us will help our clients weather the current economic storm through innovative loyalty marketing solutions that increase retention and engagement with their customers. With Loyalty 360, we have the opportunity to continue to provide thought leadership in the loyalty marketing industry.”

Michael Hemsey, President of Kobie Marketing, will present “iPhonifying Loyalty – Micro-Offers and Mobile Interaction: Leveraging Today’s Mobile Technologies to Move Product, Reduce Inventory, and Increase Communication” at the Loyalty Expo, Monday, June 1, 2009 at the Westin Diplomat in Hollywood, Florida. For a preview of this presentation, click here.

About Kobie Marketing

Kobie is an award-winning loyalty marketing and technology firm with nearly two decades of experience in managing loyalty marketing programs; developing award-winning advertising campaigns; and developing and integrating robust and innovative technology platforms that have transformed the customer loyalty industry. Kobie has experience with a diverse client base, including Verizon, Bank of America, MBNA, Royal Bank of Canada, Barnes & Noble, Cingular, Samsung, Advanta, Avon, and CBS Sportsline. Visit Kobie at www.kobie.com to find out more about this unique and innovative company..

About Loyalty 360, the Loyalty Marketer’s Association

The mission of Loyalty 360 is to provide an unbiased, market driven, “voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive / reward, and engagement marketing opportunities, insights, and responses. Loyalty 360’s promise is to actively listen, engage and provide to the marketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive / reward, and engagement marketing. Loyalty 360 is headquartered in Cincinnati, Ohio. For more information on Loyalty 360, visit www.loyalty360.org or call 513-545-5612.

About Loyalty Expo (Powered by Loyalty 360)

The Loyalty Expo promises a true “voice of the customer” driven, best-practice focused loyalty marketing and incentive / reward conference that will continually provide a forum of best-in-class vision and resources to assist attendees in reaching their ultimate customer relationship. Loyalty Expo helps businesses find loyalty marketing solutions, develop strategies and objectives, create and enhance customer loyalty programs, share new technologies and analytic models, and identify differentiators to separate themselves from the competition. For more information on Loyalty Expo, visit www.loyaltyexpo.com or call 513-545-5612.

About Loyalty Management (Powered by Loyalty 360)

Loyalty Management is a one of a kind, customer driven quarterly publication that focuses on loyalty, incentive / reward, and engagement marketing opportunities, insights, and responses. It is a “voice of the customer” focused forum for sharing ideas, concepts, and trends across all industries interested in reaching their ultimate customer relationship. For information on subscribing to Loyalty Management or to submit an article, visit www.loyalty360.org or call 630-850-7867.