St. Petersburg, FL (December 27, 2010) – Loyalty marketing agency, Kobie Marketing, was selected as a 2010 DMA International ECHO Award Finalist for its work with Verizon on the Verizon Business Link Rewards Program website. The ECHO Awards, which are presented by the Direct Marketing Association, honors marketing campaigns that demonstrate outstanding creativity and deliver exceptional results.
The Verizon Business Link Rewards program website won based on its user-friendly design and marketing effectiveness. The site was rebranded in 2010 to improve the member experience and drive more engagement with the Verizon brand. Since the website rebranding, member online redemptions have increased to over 85% of total redemptions, a significant benchmark in loyalty program management. In addition, 98% of members who responded to an online survey said the new website is user-friendly.
“We have worked hard to develop Kobie’s capabilities as a leading, full service loyalty marketing agency and recognition like this validates our success,” said Rya Lauber, Creative Director at Kobie Marketing. “What’s more, it demonstrates our commitment to create more relevant customer experiences that drive measurable results. Few loyalty marketing agencies can combine strategic insights with outstanding creative and cutting-edge technology.”
Kobie Marketing has received the most awards of any loyalty marketing agency for effective marketing campaigns. In addition to its nomination as a DMA ECHO Award Finalist, Kobie has won an International Davey Award, three Summit International Marketing Effectiveness Awards, and two Communicator awards this year. Last year, the agency won a total of 11 awards, including eight Davey International Awards and three Summit International Marketing Effectiveness Awards.
About the DMA ECHO Awards
Established in 1929, ECHO is the longest running international award that honors excellence in direct marketing. Entries are evaluated on creativity, marketing strategy, and response results. Each year, over 1,000 marketers and agencies enter the competition.