Kobie Marketing Opens Contact Center to Enhance End-To-End Loyalty Experience
Loyalty marketing agency expands capabilities to directly engage clients’ members and create a superior customer experience with increased client program insight.
St. Petersburg, Fla. – July 18, 2016 — Kobie Marketing, Inc, a leading loyalty marketing provider, today announced the opening of its Kobie Contact Center in St. Petersburg, Fla.
By bringing first-line support of the customer experience in house, the loyalty marketing provider now has visibility into the entire loyalty experience. Contact Center representatives will engage one-on-one with clients’ loyalty members via phone, chat and email. Kobie’s existing loyalty fulfillment services will be relocated to create a comprehensive Contact Center wholly engaged in managing a superior customer experience.
The Kobie Contact Center will enhance the loyalty fulfillment and customer support work that its previously outsourced contact center started. Now, Loyalty Customer Service Representatives will be available to Kobie’s clients’ members for program information, support and extensive redemption options.
“We have evolved from a loyalty marketing agency to a business that is sought after for all things loyalty,” said Margaret Meraw, vice president of Loyalty Operations at Kobie. “Having this direct first-line engagement with members is the next step in this progression and is essential to developing a more comprehensive knowledge of member insights and preferences.”
With its new contact center and growing roster of clients, Kobie expects to create more than 60 new jobs in St. Petersburg this year. Recruitment, hiring, training and quality for the contact center will be handled internally to ensure client brands and loyalty programs are meeting and exceeding expectations. It will be led by the Vice President and Director of Operations, as well as a director for the contact center.
“It’s great to see a local company expanding and stimulating the economy so consistently,” said Rick Kriseman, mayor of St. Petersburg. “Kobie not only continues to create jobs for our community, but it allows employees an opportunity to be part of a growing company that gives its talent the chance to advance and succeed with it. We’re excited to hear of yet another expansion that will create more jobs and opportunity for growth.”
To learn more about Kobie Marketing’s contact center, click here.
About Kobie Marketing, Inc.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit www.kobie.com.