Kobie Marketing Presented with Two Summit Emerging Media Awards
Summit International Awards Honors Company for Work on Engaging New B2B Loyalty Program
St. Petersburg, FL (January 08, 2013) – Kobie Marketing, a recognized leader in the loyalty marketing industry, has been honored by the Summit Emerging Media Awards (Summit EMA) in two pretegious categories. Kobie was presented with the Innovator Award for the company’s new business-to-business loyalty program for a leading telecommunications company that aims to re-invigorate the small business sector. The company also received the Leader Award for its corporate website, www.kobie.com.
Judged by top-tier professionals in media, advertising and marketing communications, the Summit Emerging Media Awards honors those firms pushing the boundaries of creativity in the emerging media and communications arena. Chosen as a winner from a pool of entries from over 50 countries and across five continents, Kobie’s two awards speaks to the company’s vision and creativity in helping direct new methodologies and techniques within the loyalty marketing industry.
“The Summit EMAs gives recognition to companies with great insight into emerging media, introducing new methods and for directing and helping to set the pace for emerging media. We are thrilled to have been recognized by the Summit Awards for the development of a new loyalty program for a national telecoms company,” said Marc Glazer, VP of Brand Loyalty. “Today, marketing needs to break new ground to keep up with rapidly developing technologies and social media. By practicing what we preach, we can instill greater confidence in our clients that we offer the best loyalty solution to help them achieve their goals.”
The Innovator Award
Kobie set out to design a loyalty program to meet the growing demand programs aimed at small businesses. As a result, Kobie has expanded an existing loyalty program for a major leader in telecommunications to target the company’s small business customers.
The Leader Award
The Kobie Marketing website can be experienced vertically using any digital device including smartphones and tablets, and features a responsive design allowing for user-centric navigation, fully enhanced functionality and an intuitive experience that is vastly different from other loyalty-marketing providers. The new site reflects the award-winning Kobie brand identity from font to message to color to style and reflects the company’s commitment to helping its clients succeed in the very competitive loyalty marketing space.
For more information about Kobie Marketing or to request an interview with Marc Glazer, VP of Brand Loyalty, please contact Vanessa Horwell at 305.749.5342 x 232 or vanessa (at) thinkinkpr (dot) com.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.
About the Summit International Awards
Since 1994, the Summit International Awards (SIA) organization has been dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers, and makes its competitions affordable and accessible to the industry by offering multiple entry discounts, streamlined internet submissions and a friendly, knowledgeable customer service staff. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.