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Kobie Marketing Presents “The Backpack Project” An Evening Benefiting Guardian ad Litem Calling on Local Community to Help Raise Funds for School Supplies for Children in Need

St. Petersburg, FL (June 24, 2014)Kobie Marketing, a semifinalist for The Greater Tampa Chamber of Commerce 2014 Small Business of the Year Award, is proud to be hosting a fundraising event benefiting the Guardian ad Litem Foundation of Tampa Bay’s “Backpack Project” on July 10, 2014. The Guardian ad Litem Foundation raises funds and resources to help volunteer Guardians meet the social, emotional and health needs of the children they serve. The Foundation’s mission is to ensure that there is a volunteer advocate for every abused, abandoned, and neglected child in Pinellas and Pasco Counties.
Kobie is calling for support from the local community, inviting them to join together at this event to help make a difference and ensure every child has the tools they need to succeed. The “Backpack Project” event will help the children supported by this organization receive new school supplies, including: backpacks, pencils, folders, composition books and paper for the coming school year.
Featuring live entertainment and a silent auction, details for the benefit event are as follows:
When: Thursday, July 10, 2014 from 5:30-8:30 PM.
Where: Ruby’s Elixir, Located at 15 3rd Street N, St. Petersburg, FL, 33701.
A generous 10% of food and beverage sales from the evening will be donated by the event venue towards this campaign.
Silent Auction: This event invites attendees to bid on items like gift certificates to area restaurants and venues, tickets to live entertainment events, artwork by Duncan McLellan, a one-night stay at The Vinoy® Renaissance St. Petersburg Resort & Golf Club, and much more with proceeds benefiting the Guardian ad Litem Foundation.
Live Entertainment: Fowler’s Bluff, a local band known for their “Sunshine State” inspired music will be entertaining guests.
Cost: Entry is free, no tickets required. Please note: Entry is first come, first served! Donations accepted.
Kobie would also like to thank generous event sponsors, including: The Vinoy® Renaissance St. Petersburg Resort & Golf Club, Steven Le Thee Photo Ninja, Gratzzi Italian Grille, Jimmy John’s, Kahwa Coffee and The Oyster Bar.
“The volunteers who work for Guardian ad Litem provide a crucial voice for the children in their care — their tireless efforts fundamentally alter the future of thousands of children in our community. Kobie Marketing is proud to support and advocate for the Guardian ad Litem organization, and this benefit event will help Guardian ad Litem provide for the children’s needs in the classroom,” said Michael Hemsey, President, Kobie Marketing. “I am proud to see so many other organizations and change agents in the Tampa Bay area step up and contribute to make our event a huge success. Because of our collective efforts, hundreds of children are going to have the tools they need for the upcoming school year.”
“We are so excited Kobie Marketing is a community partner,” said Sue Neville, President of Guardian ad Litem Foundation of Tampa Bay, Inc. “We love the initiative they have taken to bring together the business and residential communities of the Tampa Bay area, rallying support for and impacting the lives of many children in need who often do not have a voice of their own.” These children are members of our community who have been brought into challenging circumstances, circumstances they did not create, by the adults in the lives that should have been protecting them. A guardian volunteer works to ensure these children navigate the system with a voice in the court room and a hope for a better life.”
“People who put aside their personal lives to help kids at risk like me are beautiful people and greatly appreciated. As a kid who has been in the Program, I know that without my Guardian, I would be truly lost,” said A.Q., a former foster child. “Guardians are like a light in the darkness.”
For more information about Guardian ad Litem Foundation’s “Backpack Project” hosted by Kobie, or to find out how you can help support the cause visit their website or contact Lauren E. Hubbard at or (727) 822-5353 ext. 210.
About Kobie:
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit
About Guardian Ad Litem:
The Guardian ad Litem Foundation of Tampa Bay’s mission is to provide every abused and neglected child with a Guardian ad Litem volunteer advocate.
Guardian ad Litem volunteers are citizen volunteers who speak up for the best interest of abused and neglected children in the courtroom and in the community. Once a child is in the dependency system, a Guardian ad Litem is appointed by the court to advocate for that child. The Guardian then forges a personal relationship with the child; investigates the child’s medical, psychological, and educational situation; and makes recommendations to the court on behalf of the child’s manifest best interests. The Guardian ad Litem makes recommendations to the court about their findings with the goal of ensuring that child has a safe home.
Right now in Pinellas and Pasco Counties more than 2,300 children have been removed from their homes. More than 1,000 children need a volunteer Guardian ad Litem to be their voice. To learn more about volunteering to be a Guardian ad Litem, or how to make a donation to support the Foundation’s mission, please visit

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