Kobie Marketing and RedPoint Global Partnership Will Unleash the Power of Data
Kobie Marketing’s loyalty solutions coupled with RedPoint cross-channel campaign management capabilities will deliver dynamic loyalty and customer engagement solutions across industries
St. Petersburg, FL. – April 28, 2016 – Kobie Marketing, a recognized leader in loyalty marketing, announced today a partnership with data management and customer engagement solutions provider, RedPoint Global. The alliance gives RedPoint a premier partner with a well-respected reputation in the loyalty market, and enhances Kobie’s loyalty solutions through multi-dimensional and cross-channel campaign and data management capabilities. Key industries that will benefit from this partnership include retail, banking, travel, hospitality, telecommunications, restaurant, and CPG.
“After exploring this opportunity in great detail, we are excited about this new partnership. Our innovative best-in-class loyalty solution can be deployed in multiple scenarios. RedPoint’s platform lets us consistently say ‘yes’ to prospects and customers when it comes to innovative data management and marketing message orchestration needs,” said Bram Hechtkopf, CEO, Kobie Marketing. “Thanks to the combining of both companies’ thought leadership, technical capabilities and unparalleled experience in the data management and marketing arenas, we’ll be the frontrunners in loyalty data collection, accuracy and strategic implementation. Expect great innovations in the coming months.”
With its ability to create unified customer profiles, RedPoint empowers organizations to bring together all the data needed to create precise one-to-one interactions with customers across any and all marketing channels. RedPoint Global’s Convergent Marketing Platform™ offers access to structured and unstructured data, real-time analytics, and integrated cross-channel campaign management.
With sophisticated segmentation, complex configuration capabilities and real-time loyalty processing speed, Kobie’s Alchemy® loyalty and CRM “engine” provides the database power and loyalty program configuration tools to discover, maximize and expand business opportunities at every moment in the customer lifecycle.
“Kobie Marketing provides innovative solutions to drive customer loyalty, retention and revenue growth, providing a seamless customer loyalty experience. They understand the role that data has in the success of these programs,” said Dale Renner, CEO and founder of RedPoint Global. “RedPoint’s customer data platform (CDP) and orchestration application, integrated with Kobie’s Alchemy loyalty platform, provide a complete solution to organizations. Organizations looking to deliver the ultimate loyalty experience in conjunction with cross-channel campaign management to their customers will be excited about our new partnership.”
About Kobie Marketing
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit www.kobie.com.
About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information visit http://www.redpoint.net or email firstname.lastname@example.org.