Kobie Marketing Takes Home Silver at 8th Annual International Davey Awards
Award Honors Design and Development of New Kobie Website, Kobie.com
St. Petersburg, FL (November 13, 2012) – Kobie Marketing, a recognized leader in the loyalty marketing industry, has been presented with a Silver Award at the 8th Annual International Davey Awards for the company’s outstanding and engaging newly designed website. Judged by top-tier professionals in media, advertising, and marketing who are members of the invite-only International Academy of the Visual Arts, Davey Awards honor small firms with big ideas. Chosen as a winner from over 4,000 small firms across the globe, Kobie’s win speaks to the power, reach and creativity of small firms, and proves that big ideas matter more than big budgets.
“We are thrilled to have been recognized by the International Academy of the Visual Arts and the Davey Awards for our new website design. The Davey’s are named for the biblical David who relied on creativity and not muscle power to construct a sling to defeat the giant Goliath. In the spirit of that history Kobie’s strives to bring creativity to everything we do in all of our internal and external interactions,” said Marc Glazer, VP of Brand Loyalty. “We set out to build a better, more meaningful and differentiated digital experience that reflects everything our brand stands for. We say to the world “Experience Loyalty.” With Kobie.com, you experience what we do vertically in a state-of-the-art, optimized and enjoyable way. I believe it’s critical that, as a company dedicated to helping businesses create better customer experiences through loyalty, we practice what we preach – starting with our website.”
The Kobie web site was designed to be vastly different from other loyalty-marketing companies. Its goal was to maximize marketing ROI, increase brand strength, and build stronger engagement with customers and prospects, while clearly and consistently communicating the company’s vision and voice.
The site, which embodies the new Kobie brand identity and dynamic, professional culture from font to message right through to image, colors and style, can be experienced vertically using any digital device including smartphones and tablets. Kobie.com is also powered by a responsive design allowing for a user-centric UX (User Experience), optimized functionality, increased speed and performance, and quick access to information.
According to Google Analytics, the average site duration on Kobie.com increased by 59 seconds in Q3 (year-over-year), as well as increases in unique visitors, pages visited and leads generated.
To view the award-winning Kobie site, please visit http://www.kobie.com. For more information about Kobie Marketing or to request an interview, please contact Vanessa Horwell at 305.749.5342 x 232 or vanessa(at)thinkinkpr(dot)com.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.
About the Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit http://www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit http://www.iavisarts.org for a full member list and more information.