St. Petersburg, FL (November 1, 2010) – Kobie Marketing, a leading loyalty marketing and technology agency, today announced it won two 2010 Summit Marketing Effectiveness Awards for its work with Verizon on the Business Link Rewards loyalty program enrollment campaign and website which rewards Verizon’s small- and medium-sized business customers. The award honors marketing communications that change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs and demonstrate exceptional marketing effectiveness.
The Verizon Business Link Rewards website won based on its user-friendly design and effectiveness and was rebranded to improve the member experience. The new site features larger type and logos, a more interactive rewards catalogue, and an easier self-enrollment process. Since the website rebranding, member online redemptions have increased to over 85% of total redemptions and 98% of members that responded to an online survey said the new website is user-friendly.
The enrollment campaign won because of its outstanding creative and exceptional response and was designed to increase member enrollment. The enrollment campaign urged qualified Verizon business customers to register for the program by visiting a unique URL or by calling a toll-free number. The campaign over-achieved its objectives and delivered a 10% initial response rate with 77% of responses coming through the unique URL versus the toll-free number. Plus, 38% of targeted members redeemed their Verizon Bonus Credits within the first five months of the enrollment period.
Said Rya Lauber, Creative Director of Kobie Marketing, “At Kobie, we consistently strive to produce highly creative, strategically smart work that generates excellent results for our clients. We are greatly honored when our efforts are recognized by influential members of the advertising community, such as the Summit International Awards.”
The two awards mark another award-winning year for the loyalty marketing agency. Earlier this year, Kobie won two Communicator Awards for creative excellence and last year, the agency won three Summit Marketing Effectiveness Awards and eight Davey International Awards for outstanding marketing communications. With new clients from the retail and travel industries, Kobie plans to continue its winning streak with more award-winning campaigns later this year.
The two winning entries were selected from 544 entries.
About Summit International Awards
Recognition by the Summit International Awards is a great honor. It functions as a respected industry-wide critique. The Summit Marketing Effectiveness Awards competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. To learn more about the awards, visit www.summitawards.com.