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Loyalty Technology Pitfalls and How To Avoid Them

Kobie Marketing and Forrester Research Discuss Top Technology Challenges and Solutions for Loyalty Programs, October 18, 2012

St. Petersburg, FL (October 1, 2012) – Kobie Marketing, a recognized leader in the loyalty marketing industry, together with Forrester Research, will be conducting a webinar on Thursday, October 18 at 1:00 PM EST, that looks at loyalty technology, and the challenges and solutions of implementation. Recognizing that all technology has its limitations, the 60-minute presentation will address common pitfalls, where loyalty marketers go wrong, and how best to avoid or mitigate those risks.

Presented by Loyalty360 and hosted by Don Hughes, Loyalty Technology Pitfalls and How to Avoid Them will also feature Suresh Vittal, VP & Practice Leader of Forrester Research, Inc., and will provide key takeaways and best practices with the goal of how to prevent these technological missteps before they unfold.

Loyalty Technology Pitfalls and How to Avoid Them will explore strategy and program differentiation, technical capabilities and the need for real-time flexible technology, components of the loyalty life cycle and the ground-floor importance of gaining customer insights, as well as:

  • Business Strategy and Technology Alignment
  • Data Management and Integration
  • Data Integrity
  • Customer Experience
  • Staff Training
  • Reward Design

“Even the most successful loyalty programs face significant operational challenges, technology glitches and performance failures that risk upsetting a loyalty marketers’ most valuable asset: their customers. The bottom line is that a loyalty platform is more than just a points engine. The software and user interface behind it operates very much like an actual engine, requiring maintenance, management, tune-ups, upgrades and re-builds when necessary,” said Don Hughes, CIO of Kobie Marketing. “It’s a valuable component that provides loyalty marketers with the ability to create a seamless customer experience through real-time integration across all channels and with third parties.”

To register for this event, please visit: http://loyalty360.org/conferences/event/loyalty-technology-pitfalls-and-how-to-avoid-them or contact Vanessa Horwell of ThinkInk at 305.749.5342 x232, or vanessa@thinkinkpr.com.

About Kobie

Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit http://www.kobie.com.