Questions about customer retention and loyalty marketing

How much of the customer retention challenge can Kobie take on?

All of it. Unlike most other marketing companies, we are fully integrated and ready to deliver customer retention and direct marketing programs that meet your needs precisely. Each of our groups – Program Development, Creative, Information Technology and Program Management – works hand-in-hand with the others at one location. So you never have to chase your project through a maze of separate divisions to get the answers you need. And that makes your life a lot easier.

We're drowning in customer data. Can Kobie help us get straightened out?

We'd like nothing better. Generally, when you're feeling overwhelmed by customer data, it's because your data isn't organized around a meaningful framework. We can help here, with a framework built around the current and future value of your customer.

We've just spent a bundle on a CRM system. Can Kobie work with it?

Many people have bought into the idea that CRM software will automatically solve customer retention problems. It won't. The truth is, these systems have to be set up and maintained based on the behavior of your customers. Following our customer behavior audit, we can tune up your system so it performs to your expectations.

We have a loyalty program now, but it isn't working. Can Kobie help?

Chances are, we can make a big difference in your program. We'll work with you to analyze your current efforts. We'll revisit every facet of your program, evaluating it all from the point of view of your member/customer, and looking for ways to make it more meaningful. We'll measure the return on your marketing investment and recommend steps to make it higher. And if we can't do all that? We'll tell you up front.

We're not sure we need a loyalty program, but we certainly need more customers. Can Kobie help us here?

Almost certainly. We believe that the best retention starts with acquisition, and many of our clients have hired us for just that purpose. Or, you may choose to tap into our expertise in maximizing the lifetime value of each of your customers. From the large group of new or infrequent customers to that small, high-value group everyone wants, you can count on Kobie to design the most profitable program for you based on your customers and your needs.

Our goals are big, but our budget isn't. Can Kobie create a loyalty program that's affordable for us?

You bet. We've seen budgets large and small, and we know how to make the most of them all. But we can do more than that. We can work with you to develop new revenue streams. In some past programs, we were able to bring in sponsors willing to provide a subsidy to a loyalty program in exchange for the wonderful promotional value of being included in the program's marketing materials. In other cases, we recruited program partners to serve as additional sources of loyalty points, paying the program for points earned. In most credit card programs, the increased card usage by members seeking rewards can significantly enhance revenue that offsets the cost of the program.

How long will it take Kobie to develop a customized loyalty program for us?

A lot less time than you'd think. For one of our clients, we delivered a custom program for three different markets in just over 17 weeks, from official "go ahead" to "in the mail"! And if your program is going to run on the Internet, we can make your development time even shorter.