Powering Mobile Loyalty with Sennari

Sennari Inc., the mobile communication industry’s first loyalty services provider, has signed on Kobie Marketing as advisors to its revolutionary marketing strategy. The partnership will enable mobile carriers and MVNOs to offer compelling points-based loyalty programs to their customers, as well as giving mobile game players the opportunity to win real prizes based upon game play, a new concept for game publishers and mobile carrier companies.

Sennari's new Mobile Loyalty and Community Service (MLCS) platform creates user accounts to gather customer data and keep track of ring-tone downloads, game purchases and music and video file sharing in online-community clubs. Points earned through the online Tournament System – redeemable for digital downloads or catalog rewards from Blingadero.com – are also tracked.   Kobie Marketing is responsible for developing the entire rewards catalog for each market in which Sennari is partnering with mobile carriers.  Initial markets include the United Kingdom and the U.S.  Kobie will also provide fulfillment of tangible rewards.